Project | Website redesign
In a four-month period achieved complete redesign of a 10-year-old website for UC Berkeley Office of Undergraduate Admissions. Collaborated with Molly Duggan Associates on innovative tile design for front page, spearheaded new photography/art, new navigation, and content development.
Project |Be Berkeley Campaign
To reach prospective applicants more widely (and less expensively), I conceptualized the Be Berkeley digital campaign. In its inaugural year, we reached 29K+ applicants, with a 40% open rate average (industry average = 22%). In a post-campaign survey, 96% of the nearly 1K respondents found the content very or somewhat useful. The campaign won a campus award.
Samples |Professional & Personal
Other works: short stories (nominated for a Pushcart Prize), literary blog, news article (a story I pitched, featuring quote from me), e-newsletter, website portfolio from a freelance agency, and other samples. More to come! Enjoy.
Just a sample of my work. To see more or discuss possible work >>