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Project |1


Project | Website redesign

In a four-month period achieved complete redesign of a 10-year-old website for UC Berkeley Office of Undergraduate Admissions. Collaborated with Molly Duggan Associates on innovative tile design for front page, spearheaded new photography/art, new navigation, and content development.

Project |Be Berkeley Campaign

To reach prospective applicants more widely (and less expensively), I conceptualized the Be Berkeley digital campaign. In its inaugural year, we reached 29K+ applicants, with a 40% open rate average (industry average = 22%). In a post-campaign survey, 96% of the nearly 1K respondents found the content very or somewhat useful. The campaign won a campus award.

Samples |Professional & Personal

Other works: short stories (nominated for a Pushcart Prize), literary blog, news article (a story I pitched, featuring quote from me), e-newsletter, website portfolio from a freelance agency, and other samples. More to come! Enjoy.

Just a sample of my work. To see more or discuss possible work >>

Project |2




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